To look out into the everchanging world of fashion with a fresh perspective.
To forward to the people who have created distinct niche for themselves in the fashion horizon, as a premier menswear store.
To identify the name that has continuously made efforts to keep in consonance with the dynamics of male haute-couture, and to bring sophisticated technologies from fashion capitals the world over to the customer. As well as maintain state-of-the-art production capacities with an eye on quality and efficiency.
To notice the eye for detail and the exemplary attention that goes into every aspect of creating mens fashion, right from designing to inner linings, collars, cuffs, buttons and button holes to fabric endurance, finesse and finishing. All this, under the personal attention of leading designers Bobby and Anup to ensure sheer exclusivity and class.
To see a success story in the art of dressing men, that stretchesback to nearly five decades and today stands out as one of the only few of its kind. One that's growing at a rate of 30% annually. One that has made inroads into international market with exports to leading fashion markets around the world.
To explore the exotic style of Indian fashion with a range of traditional ethnic wear like Kurta pyjamas, bandhgalas, sherwanis and a whole world more.
To glimpse the underlying philosophy - 'To give the international male a feeling of complete satisfaction, in terms of a variety of cuts, fabrics and sheer comfort.
To provide the client with only the best and that too with a world of options.'
To view mens' fashion in an option of fashion statements that transcend beyond human definitions. With Grooms - the wedding ensemble, Kasuals - the exclusive collection of semi - formals and Paparazze - the Italian design collection.
Completely hi-tech unit in India spread over an area of 20,000 sq.ft., to add new dimensions to the art of male dressing. One fo the few such units in India today.
Incorporating sophisticated technologies from fashion capitals the world over. To provide clientele with the very best that the times have of offer.
Finishing machines from South Korea, sewing and cutting machines from Japan, German technology of Inter-lining.
Completely automatic production - starting from cutting, stitching, finishing to button holes to fusing of collars and cuffs. For technologically perfect outfits, ruling out any possibility of human error.
Intricate hand embroidery on ethnic designs by specialist craftsmen from various parts of India.
Exclusive customisation section manned by experienced tailors, trained in-house.
